Luxury and vintage watches from leading Swiss houses and beyond, assessed and sold by our team. Monthly sales attracting collectors and dealers across London and beyond.
About the Department
Rolex, Omega, TAG Heuer and vintage pocket watches are checked by our team before sale. A TAG Heuer Monaco sold for £2,128, and boxes and papers add real value.
Our watch sales feature luxury and vintage timepieces from Rolex, Omega and other leading Swiss houses, along with gold watches and pocket watches spanning decades of horological history. Every lot is assessed by our in-house team, who understand the difference original papers, box and movement condition can make to value.
If you want to sell watches, whether a single luxury timepiece or an inherited collection, London Auctions can help you unlock its full value. We offer free initial valuations with no obligation, and whether you choose to proceed with us or not, our team will give you honest, practical advice on the best route to market.
Recent Sales
Sold May 2025
Sold for (inc. fees): £2,128
Sold December 2025
Sold for (inc. fees): £1,753
Sold December 2025
Sold for (inc. fees): £1,753
Sold February 2024
Sold for (inc. fees): £1,177
Sold February 2024
Sold for (inc. fees): £826
Sold March 2026
Sold for (inc. fees): £751
Sold December 2025
Sold for (inc. fees): £601
Sold November 2025
Sold for (inc. fees): £601
Sold February 2024
Sold for (inc. fees): £576
Sell With Us
Visit us Monday to Friday, send photos via WhatsApp, or submit an online request. Fast, no-obligation and completely free of charge.
Once you are happy with our valuation, items are entered into an upcoming auction. We arrange collection or drop-off, then catalogue, photograph and list your lots.
Once your items sell, we process payment within 21 days via bank transfer. Clear fees, no surprises, no chasing.
Watches we sell
We welcome single timepieces through to full collections, estates and probate instructions.
Sell With Us
Our team has years of experience valuing and selling watches, from Rolex, Patek Philippe, Audemars Piguet and Omega to vintage and everyday timepieces. We handle everything from valuation to sale, with complete confidentiality.
We accept watches from all brands and in all conditions, including watches needing repair, spares, parts and accessories. Pocket watches, antique and vintage watches, and clocks of all kinds also sell well in our monthly sales.
Four ways to get a valuation
In person
Drop in Monday to Friday, 8:30am to 4:30pm, with valuation mornings every other Saturday. One of the team will assess your items on the spot.
Get DirectionsOnline request
Complete our valuation form, upload photos and a description. We review and respond within one working day.
Request OnlineSell by post
Pack up your smaller items and post them to us for free. We assess, list and sell them at auction on your behalf.
How Does It Work?The fastest route to a free valuation. One of the team will get back to you promptly.
WhatsApp ValuationScan the QR code on desktop to open WhatsApp on your phone.
GET IN TOUCH
Fill in the form and one of the team will get back to you within one working day.
Frequently Asked
You can get a free valuation four ways: visit our saleroom Monday to Friday (8:30am-4:30pm) or at our valuation mornings every other Saturday, send photos via WhatsApp for the fastest response, submit an online request with photos and a description, or post smaller items to us free of charge. One of the team reviews your watch in person or from photos and responds within one working day, with no obligation to consign.
We sell watches including luxury and vintage timepieces from Rolex, Omega and other leading Swiss houses, along with gold watches and pocket watches. We also handle full estate and probate collections, from a single luxury timepiece to an inherited collection.
Our fee structure is simple: a £1.50 + VAT lotting fee per item, plus 18% + VAT commission on the hammer price. For example, £1,000 worth of watches sold would net you £784 after commission, excluding the lotting fee. There’s never a charge for the initial valuation, whether or not you go ahead.
Once your watch sells and all buyers have settled their invoices, we process payment by bank transfer within 21 days of the sale ending.
Our basic rate is 18% + VAT commission, but we are happy to negotiate on higher-value watches and collections, and we will give you a clear breakdown of fees before you agree to sell.
What Our Clients Say
"Unlike the haughty and impatient attitude of many auction houses, particularly those in the London area, the staff and owners of London Auctions are approachable, helpful and seem genuinely pleased to be working with their bidders and sellers."
"Liam and team did a great job for me in clearing out and repairing and cleaning a flat in Westminster comprised in a deceased estate in order to prepare it for putting on the market. They were excellent to deal with and I highly recommend them."
"Cannot recommend highly enough. Cleared house at very short notice. Took care of everything including auction items. Very smooth, hassle free process from start to finish with great communication and quick payment after auction."
"Sold many lots with London Auctions and have always achieved a good hammer price. Prompt payment with reasonable commission and charges. Just leave the efficient and friendly staff to do their job and you will have nothing to worry about."
"I would recommend and use London Auctions again. Professional, personable and trustworthy. Everything went smoothly. Estimates are uncannily accurate. They know their stuff."
"From start to finish we were very impressed with communication and service of Liam and the team. Nothing was too much trouble and any questions or queries regarding items or the auction etc were dealt with very quickly. Would highly recommend as this company really know their stuff."
Browse by Department
Furniture, ceramics, silver, artwork and curios spanning centuries of collecting.
Toys, coins, militaria, vinyl, books and ephemera for every kind of collector.
Designer handbags, apparel and trainers, authenticated and ready to wear.
Classic cars, motorbikes and automobilia for collectors who love things with an engine.
Trading cards, comics, video games and retro homewares from decades past.
Gold, silver, gemstones and timepieces — with XRF precious metal testing available.
Free no-obligation valuations available — by WhatsApp, online, in person or by post.
Sign up to receive updates on Upcoming Auctions and other special offers & events!